Fleet Data

Tesla announced a new European R&D center in Berlin-Köpenick for 250 engineers while German registrations plunged 56% through August, creating a stark contrast between short-term sales pain and long-term investment.

Tesla registered just 8,837 vehicles across Europe in July 2025, a 40% year-over-year decline. Germany fell 55% to 1,110 units. Meanwhile, BYD recorded 13,503 registrations, up 225% annually. Norway (+83%) and Spain (+27%) were the only bright spots in an otherwise grim month.

Tesla delivered 384,122 vehicles in Q2 2025, meeting lowered analyst expectations, while revenue hit $22.5 billion. But earnings fell 23% year-over-year and operating income dropped 42%, with regulatory credits making up nearly half of operating profit.

After months of declining sales, Tesla saw explosive growth in June 2025 across key European markets, with UK registrations up 224% month-over-month and the Netherlands becoming Tesla's best-selling market across all vehicle segments.

Tesla registrations more than tripled in Norway in May 2025 to 2,600 vehicles, led by the refreshed Model Y — outperforming Tesla's combined sales in Sweden, France, and the Netherlands.

BYD registered 7,231 battery-electric vehicles in Europe in April 2025, edging past Tesla's 7,165 units — the first time the Chinese manufacturer has outsold Tesla on the continent.

Tesla delivered only 512 vehicles in the UK in April 2025 — a 62% year-over-year decline — after Q1's artificial boost from the luxury car tax exemption deadline on April 1.

European battery-electric vehicle sales rose 31% in Q1 2025 while Tesla's registrations fell 43% — the starkest divergence yet between the brand and the market it helped create.

Tesla delivered 336,681 vehicles in Q1 2025 — down 13% year-over-year and far below analyst expectations — while net income plunged 71% to $409 million on revenue of $19.3 billion.

Tesla's Q1 2025 registrations fell in every European country except the UK, which grew 6% — largely thanks to aggressive leasing at just £399 per month for a Model Y.

Tesla registrations dropped 38% year-over-year across Europe in Q1 2025, yet the Model Y and Model 3 held their positions as Europe's best-selling electric vehicles through March.

Tesla's European sales plummeted 45% in January 2025, with France seeing a devastating 63% drop to just 1,141 units. Chinese EV competitors surpassed the Model Y for the first time, contributing to Tesla's stock falling below the $1 trillion market cap threshold.