Tesla has reopened reservations for the next-generation Roadster in the United States and Canada. The order pages went live on 18 September 2026, thirteen days before the car is due to be shown, and they are the first time anyone has been able to put money down on the car since Tesla pulled the pricing in 2021.
TeslAnt covered the confirmation of the 1 October reveal in Waco last week. This is the commercial half of that announcement.
What a place costs
| Market | Paid on a card | Wire transfer | Total |
|---|---|---|---|
| United States | $5,000 | $45,000 within 10 days | $50,000 |
| Canada | CA$6,000 | CA$58,000 within 10 days | CA$64,000 |
Tesla describes the first payment as "fully refundable" and states that "reservations are not final until the wire transfer payment is received". The wire is the part that matters: miss the ten-day window and the reservation does not complete.
These are the 2017 terms, restored
The structure is not new. When Tesla first took Roadster reservations in November 2017 a standard place cost exactly $50,000, split the same way — $5,000 on a card and $45,000 wired within ten days — while the limited Founders Series cost $250,000 paid up front. Tesla removed the pricing from the configurator in 2021 and the page sat dormant for roughly five years.
So Tesla has not repriced the reservation to reflect nine years of inflation, and it has not brought back the Founders Series tier. What it has done is reopen the same door on the same terms, timed so that anyone watching the reveal has already had the chance to commit.
What Tesla still has not said
The purchase price is the obvious gap. Tesla has not published one, and the reservation pages do not imply one — the company has said it will set the price once the options and hardware specification are settled. A $50,000 reservation against an unknown final price is an unusual thing to ask for, and it is worth being clear that this is a deposit toward a car whose cost, specification and delivery date are all still open.
Production is the other gap. Tesla has pointed at Gigafactory Texas, but there is no committed start date, and the reveal itself is a demonstration rather than a launch. Treat any 2027 or 2028 figure circulating this week as an expectation rather than a commitment.
Europe is not on the list
The reopening covers the United States and Canada only. There is no European reservation page, no euro or sterling figure, and no stated intention to take European orders before the reveal. That matters for anyone here who watched the 2017 announcement and assumed the second attempt would be global from day one.
European buyers who want the car are therefore in the same position they were in last week: able to watch the 1 October event, unable to act on it. Whether that changes is one of the more practical things to listen for on the night — alongside the price, it is the detail that decides whether the Roadster is a product for this market or a halo car that reaches it years later, if at all.