Tesla has turned one of its most-loved software features into a product line. On 27 August 2026 the company added a nine-item Dog Mode Collection to its online shop, running from a $15 bandana to a $145 pet liner.
The naming is slightly behind the car. Tesla renamed Dog Mode to Pet Mode in the 2026 Spring Update, which arrived with vehicle firmware 2026.14 and app version 4.55.6, but the merchandise keeps the original name.
What is in the collection
| Item | Price |
|---|---|
| Dog Mode Bandana | $15 |
| Dog Mode Chew Toy | $20 |
| Cyberhog Onesie | $20 |
| Kids Cyberhog Tee | $30 |
| Kids Optimus Dog Mode Tee | $30 |
| Kids Dog Mode Tee | $30 |
| Tesla Dog Mode Plushie | $35 |
| Model S/3/Y Pet Liner | $145 |
| Cybertruck Pet Liner | $145 |
The two pet liners are the only items that do anything for the car itself. Each is a three-piece, water-resistant set — a hammock-style rear-seat liner plus two door protectors — sold in one version cut for Model S, Model 3 and Model Y, and another for the Cybertruck.
The chew toy is moulded from non-toxic rubber at 3.39 × 2.91 × 5.28 inches, with a hollow centre Tesla suggests filling with food or peanut butter. The bandana is reversible cotton, 26.5 inches long, carrying a grey Tesla logo pattern on one face and black on the other. The $35 plushie is listed as unavailable in Pennsylvania, Massachusetts and Ohio.
The feature behind the merchandise
Dog Mode arrived in 2019 and does one job well: it holds the cabin at a set temperature while the owner is away and puts a message on the touchscreen so a passer-by does not break a window to rescue the animal.
The Spring Update widened it. Owners can now choose between a balloon dog, a balloon cat and a hedgehog — "Cyberhog" in Tesla's own materials — and enter the animal's name, so the screen reads "Don't worry! [name] is chillin'." The setting sits under Controls > Display > Customize Pet Mode.
That is what makes the apparel more than filler. The Cyberhog Onesie and both Cyberhog tees are merchandise for an avatar that did not exist outside a touchscreen four months ago.
What European owners actually get
Nothing yet, on the evidence available. Every price is quoted in US dollars, the announcement went out through Tesla's North American channel, and the plushie carries US state-level restrictions. Tesla has not announced a European release date or euro pricing for the collection.
That gap matters more for the liners than for the apparel. Model 3 and Model Y are the volume cars in Tesla's European fleet, and a properly fitted rear-seat cover is the one item here a European owner would plausibly buy from Tesla rather than from the accessory aftermarket, which already sells the same thing.
The collection also lands in the week Tesla went the other way elsewhere in its shop: its in-house vinyl wrap service quietly disappeared from the same storefront. Merchandise is being added while a service is being pruned.
For now this is a US listing with a European audience — a familiar position for Tesla accessories, and one that usually resolves months later, if at all.