Switzerland's charging market has been four companies pretending to be a market. From 1 October 2026 it is one: Joya Mobility AG, which folds Energie 360° Mobilität, Gofast, Swisscharge and Move Mobility into a single brand and becomes the country's largest charge point operator on its first day.
What Joya actually is
Joya is a wholly owned subsidiary of Energie 360°, a utility majority-owned by the city of Zurich. The four brands it absorbs were already being collected one at a time: Swisscharge, founded in 2014, was an early Swiss roaming pioneer; fast-charging specialist Gofast has been fully owned since 2022; Move Mobility was bought in 2025 and brought 4,700 charging points with it.
| Measure | Figure |
|---|---|
| Public charging points | 7,500 |
| Of which fast-charging | over 1,800 |
| Total points incl. private and fleet | about 25,000 |
| Operated directly by Joya | 2,200 |
| Operated for partners (e.g. Coop) | 5,300 |
| Active users | over 150,000 |
| Investment pledged to 2030 | CHF 150 million (about €160 million) |
Note the gap between 25,000 and 7,500. The larger number counts private and fleet hardware that no passing driver can use. The number that matters on a road trip is 7,500 public points, of which roughly a quarter are fast.
The brands will move across to Joya gradually, and a single Joya app is due to replace the existing ones, carrying location search, pricing, subscriptions and payment. Romeo Deplazes leads Energie 360°; Reto Baschera runs Joya.
Two dates worth writing down
Plug & Charge and Autocharge are promised by 2027. Until then, Swiss charging keeps the app-and-card friction that consolidation is supposed to remove — and an operator that has just merged four back ends is exactly the kind that takes a year to deliver one.
Roaming offers into neighbouring countries are also "planned", with no date. For a market that sits between Germany, France, Italy and Austria, that is the more consequential of the two promises.
Why a Tesla owner in Europe should care
Switzerland is a transit country. Most Tesla owners crossing it will default to Superchargers, and nothing here changes that. What changes is everything either side of the motorway.
Gofast's fast chargers have long been the main non-Tesla DC option on Swiss routes, and Swisscharge was how a lot of Swiss drivers paid for everything else. Those two tariffs becoming one tariff is a straightforward win if the pricing is set sensibly, and a straightforward loss of choice if it is not — because after this merger there is no longer a second large Swiss operator to switch to. Joya has not published the unified tariff.
The partner estate is the quieter detail. Of the public points, 5,300 are run for third parties such as the retailer Coop — supermarket and car-park chargers, the places people actually plug in while doing something else. One operator now sets the terms across most of them.
The pattern this fits
Consolidation is becoming the normal shape of European charging. Italy folded Enel X's public charging into Enel Energia on 1 September, and the logic is the same in both cases: charging is capital-heavy, margins are thin, and scale is the only answer anyone has found.
For drivers the trade is consistent too. Fewer apps, fewer cards, one price list — and one company deciding what that price list says. Switzerland now has the most concentrated charging market in the Alps, and the test of whether that was good news arrives with the tariff.