Tesla's European sales made a decisive turn in June 2025, with several key markets reporting dramatic month-over-month growth after a difficult first half of the year. The recovery is closely tied to increased availability of the refreshed Model Y Juniper.
Country-by-Country Performance
| Country | June Performance | Notable Detail |
|---|---|---|
| United Kingdom | +224% MoM, +14% YoY | 7,719 units; top-selling EV brand |
| Spain | 3x MoM increase | Became leading EV brand |
| Netherlands | Top-selling brand (all segments) | Across all vehicle types, not just EVs |
| Norway | 5,004 Model Y registrations | 27.2% of all new registrations |
| Sweden | +72% MoM market share | YoY still down 70%; 8.6% EV market share |
The United Kingdom was a standout, with Tesla registering 7,719 vehicles in June — the company's best month in the market this year. The surge coincided with the first deliveries of the updated Model Y Juniper.
The Bigger Picture: H1 2025 Context
Despite the June recovery, Tesla's first-half performance in Europe remains challenged. Through the first six months of 2025, Tesla recorded a 33% decline in EU, EFTA, and UK sales, with 108,878 units sold. Volkswagen overtook Tesla as Europe's top-selling EV brand with 133,465 units — a 78% year-over-year increase.
In June alone, Tesla sold 32,605 vehicles across Europe, still down 21% year-over-year but representing a clear inflection point from the steep declines of earlier months.
What Changed
The recovery correlates directly with Model Y Juniper availability. The refreshed model was largely unavailable during Q1 2025, depressing registrations as buyers waited for the updated version. With supply normalising, pent-up demand is now flowing through.
The question for the second half of 2025 is whether Tesla can sustain this momentum against increasingly competitive offerings from Volkswagen, BMW, and Skoda.