The Tesla Model Y reclaimed the title of Europe's best-selling car in September 2025, registering 25,938 units across EU, EFTA, and UK markets. It is the electric SUV's first monthly top spot since December 2024, according to Dataforce figures covering 98% of European registrations.
September Numbers and Weekly Momentum
The month showed a clear upward trajectory. In the week of September 8-14, Tesla registered 4,400 vehicles across 10 tracked European markets — already 63% of August's total. The following week (September 15-21) surged to 5,500 units, a 25.3% week-over-week increase and the best weekly result of Q3 2025.
Despite the monthly win, the Model Y's September total was still 8.6% lower than September 2024. It beat the Renault Clio (20,147 units) and Dacia Sandero (19,200 units) for the top position.
| Rank | Model | Sept 2025 Registrations | YoY Change |
|---|---|---|---|
| 1 | Tesla Model Y | 25,938 | -8.6% |
| 2 | Renault Clio | 20,147 | -1.6% |
| 3 | Dacia Sandero | 19,200 | +3.2% |
| 4 | VW T-Roc | — | — |
| 5 | VW Golf | — | — |
European Market Context
The bigger picture remains challenging. Year-to-date European Tesla sales sit approximately 20% below 2024 levels. Germany, Tesla's largest European production base, registered just 11,441 Teslas from January through August — a 56.1% decline — while the overall German EV market grew 45.7%.
However, bright spots exist. Norway has already matched its Q3 2024 Tesla sales figures, and Spain has delivered growth for three consecutive years. The UK, Europe's largest Tesla market, is approaching positive year-over-year territory.
Gigafactory Berlin Production
Tesla's Grünheide factory has now produced over 500,000 Model Ys in total, including 100,000 units of the refreshed 2025 model. Factory management has revised production targets upward for Q3 and Q4, signalling confidence that the Model Y changeover disruption — which analysts cite as the primary cause of the 2025 sales dip — is behind them.
Update: Tesla finished 2025 as Europe's fourth-largest EV brand with 238,511 deliveries, behind Volkswagen, BMW, and Mercedes. The Model Y remained Europe's best-selling EV for the full year despite the overall brand decline.