Tesla has doubled the rewards offered through its European referral programme. As of 30 April 2026, both the new buyer and the referring owner receive 2,000 km (roughly 1,300 miles) of free Supercharging credit when a referral code is used to order a new Model 3 or Model Y, up from 1,000 km previously.
What changed
The headline change is straightforward: the existing free-Supercharging perk has been doubled. Tesla confirmed the increase first in Germany — where the credit moved from 1,000 km to 2,000 km — and the same uplift is being rolled out across the European countries where the referral programme is active. Both sides of the transaction get the credit; the referrer earns it for each successful referral, and the new buyer applies it on top of any other vehicle promotions running at the time of order.
Why now
Tesla's European deliveries have been under pressure through Q1 2026 from a combination of softer demand, intensifying competition from Chinese OEMs, and a brand-perception headwind in several markets. Doubling referral rewards is a low-cost way to lean on existing owners as a sales channel — every credit is paid out in Supercharging electricity rather than in cash, and only redeems against Tesla's own infrastructure. It is also tied specifically to the Model 3 and Model Y, the two volume cars in Tesla's European line-up.
How owners use the credit
2,000 km of free Supercharging at typical European efficiency (around 17–18 kWh/100 km for a Model 3 RWD, or roughly 19–20 kWh/100 km for a Model Y) translates to roughly 340–400 kWh of free charging. At average European Supercharger pricing of €0.40–€0.55/kWh that is worth approximately €135–€220 per side of a referral. The credit is applied automatically to the referrer's and buyer's accounts and is consumed at any Tesla Supercharger or V4 stall in Europe.
Key rules of the programme:
- Credits expire after 12 months from the date issued
- Credit is non-transferable between accounts
- Only valid for new vehicle orders, not inventory cars or used Tesla purchases
- Energy product orders (Powerwall, solar) are not currently eligible in Europe
- A referrer can stack credits across multiple referrals up to Tesla's per-account cap
How it compares
The European programme remains slightly behind the United States, where Tesla currently offers $500 in cash credit plus 5,000 km of Supercharging on certain referrals. The European version stays Supercharging-only, in line with how Tesla has run the EU programme since its relaunch in 2024. There is no equivalent perk on Model S or Model X — both lines have been deprioritised in Europe and were removed from the European order configurator earlier this year.
What to watch next
Whether Tesla extends the 2,000 km perk to its Powerwall and home-charging products in Europe will indicate how aggressively it intends to use the channel for energy as well as vehicles. The current move is narrowly focused on shifting Model 3 and Model Y inventory through the rest of Q2 2026.