Tesla has introduced 0% APR financing on the Cybertruck for buyers who also purchase the $8,000 Full Self-Driving package, marking the most aggressive discount yet for the divisive electric pickup. The promotion runs through June 30, 2025.
The Deal
At a base Cybertruck Dual Motor price of approximately $88,000, the interest-free financing combined with the mandatory FSD purchase represents roughly $10,000 in foregone revenue for Tesla. The promotion effectively uses FSD — a high-margin software product — as a subsidy to move hardware.
This comes as US Cybertruck inventory has grown to over 3,700 units, valued at more than $300 million. The inventory build-up signals a significant gap between production output and consumer demand.
Production Reality vs. Targets
| Metric | Figure |
|---|---|
| Year 1 Production | ~40,000 units |
| Year 2 Annualised Rate | ~25,000 units |
| Planned Annual Capacity | 250,000 units |
| Current US Inventory | 3,700+ units |
The decline from roughly 40,000 units in the first year to an annualised rate of approximately 25,000 in year two represents a notable contraction, particularly given Gigafactory Texas was designed for 250,000 annual units.
European Perspective
The Cybertruck remains unavailable in Europe due to its dimensions and regulatory requirements. However, the aggressive discounting pattern is worth watching for European Tesla owners — it reflects broader market pressure that could influence pricing strategies for vehicles that are sold in Europe, including the Model Y and upcoming affordable model.
Tesla's Q2 2025 figures show 410,244 vehicles produced and 384,122 delivered globally between April and June, with the company confirming that first builds of a more affordable model occurred in June. For European buyers, this upcoming model — expected in the second half of 2025 — may prove far more relevant than Cybertruck developments.