The Tesla Model Y cemented its position as Norway's most popular car in June 2025, registering 5,004 units and capturing a remarkable 27.2% of all new vehicle registrations. The refreshed Juniper variant drove a 115% year-over-year increase.
June Registration Numbers
| Model | June 2025 Registrations |
|---|---|
| Tesla Model Y | 5,004 |
| Toyota bZ4X | 825 |
| VW ID.4 | 714 |
The gap between the Model Y and its nearest competitor is striking — Tesla outsold the second-place Toyota bZ4X by more than six to one. On an annual basis through June, the Model Y had accumulated 11,006 registrations, far ahead of the bZ4X (4,801) and the ID.4 (3,923).
Norway's EV Market Context
Norway's new car market reached 96.9% electric vehicle share in June 2025, making it the world's most electrified market by far. In this context, dominating Norway's car market effectively means dominating its EV market.
The Model Y's success comes after a rocky start to 2025 across Europe. The refreshed Juniper variant, which began European deliveries in March 2025, brought updated interior design, improved range, and refinements that Norwegian buyers clearly responded to.
Regional Comparison
Norway stands out as Tesla's strongest European market relative to population. While Tesla struggled in Sweden (registrations down 70% YoY despite a 72% month-over-month market share recovery), Norway showed that strong product-market fit can overcome the broader brand headwinds Tesla faces in Europe.
The UK also saw strong Model Y performance in June, with 4,181 registrations making it the best-selling BEV and third-ranked vehicle overall. Together, Norway and the UK suggest the Juniper refresh is successfully re-engaging European buyers.